Conversion of visitors into buyers is the focus of most companies after getting the vistors to the site.
The last 3 ideas I gave you was how to build and measure traffic. But what happens once the traffic starts building and people come to your website? Are you converting them to paying customers? How do you make that transition from website visitor to website buy. That is the conversion rate everyone is abuzz about. How does it happen. Here are some simple ideas of how to make it happen and what the cost is to you.
The Other Success Factor - Conversion Optimization
1. How can I measure the amount of visitor that click on my ad then complete the desired steps to convert them into buyers. How is that measured. Well say for example you are paying for paid to click, the person would click on your ad, go to your site, and ideally read the first six pages, fill out a form giving you there name, email, and phone number. What would you be giving them in return. Say a special price for the first purchase. A percentage off for a express length of time for the sign up.
2. This gives you a data base for email marketing. It gives you a chance to build a relationship with this customer. Convert this customer to a buyer.
3. Potential buyers are looking for something specific and they use a site search. So the number one way to get that person in the first place is key word advertising. These potential customers are out to buy not just wandering through your website. They are more than 50% more likely to buy than a impulse buyer say.
4. Having a really relevant site search then becomes important. This visitor say was using Google search and they now expect to get the same accuracy in search results they got from Google to get them to your site. So choosing an exceptional site search becomes paramount.
Places like E bay use a site search that has many filters so that you can search mutual product features at once and it is basec on the past experience of their customers. This one part of your website is so important, sending your visitors to the right page, helping them to decide right about their purchases. You can and will improve your conversion rate for your site if you have the right search tools.
Judi Singleton is the owner operator of Bejewelu.com where you can dress the whole family for less
Tuesday, March 10, 2015
Conversion of visitors into buyers is the focus of most companies after getting the vistors to the site.
Conversion of visitors into buyers is the focus of most companies after getting the vistors to the site.
The last 3 ideas I gave you was how to build and measure traffic. But what happens once the traffic starts building and people come to your website? Are you converting them to paying customers? How do you make that transition from website visitor to website buy. That is the conversion rate everyone is abuzz about. How does it happen. Here are some simple ideas of how to make it happen and what the cost is to you.
The Other Success Factor - Conversion Optimization
1. How can I measure the amount of visitor that click on my ad then complete the desired steps to convert them into buyers. How is that measured. Well say for example you are paying for paid to click, the person would click on your ad, go to your site, and ideally read the first six pages, fill out a form giving you there name, email, and phone number. What would you be giving them in return. Say a special price for the first purchase. A percentage off for a express length of time for the sign up.
2. This gives you a data base for email marketing. It gives you a chance to build a relationship with this customer. Convert this customer to a buyer.
3. Potential buyers are looking for something specific and they use a site search. So the number one way to get that person in the first place is key word advertising. These potential customers are out to buy not just wandering through your website. They are more than 50% more likely to buy than a impulse buyer say.
4. Having a really relevant site search then becomes important. This visitor say was using Google search and they now expect to get the same accuracy in search results they got from Google to get them to your site. So choosing an exceptional site search becomes paramount.
Places like E bay use a site search that has many filters so that you can search mutual product features at once and it is basec on the past experience of their customers. This one part of your website is so important, sending your visitors to the right page, helping them to decide right about their purchases. You can and will improve your conversion rate for your site if you have the right search tools.
Judi Singleton is the owner operator of Bejewelu.com where you can dress the whole family for less
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment